Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies can be "persistent" (remaining on your device until deleted or expired) or "session" (deleted when you close your browser).

2. Types of Cookies We Use

2.1 Essential Cookies

Examples include:

• Authentication cookies to keep you logged in
• Security cookies to detect fraud and protect your account
• Load balancing cookies to distribute traffic efficiently
• Session cookies to remember your preferences during a session

2.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with the Service by collecting and reporting information anonymously. They help us improve the Service by identifying popular features, understanding user behavior, and detecting technical issues.

We use analytics services such as:

• Google Analytics (for usage statistics and behavior analysis)
• Mixpanel (for event tracking and user journey analysis)
• Custom analytics tools (for performance monitoring)

2.3 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, and customizations. They may be set by us or by third-party providers whose services we use.

Examples include:

• Preference cookies to remember your settings
• Video player cookies to remember playback settings
• Chat widget cookies for customer support

2.4 Marketing and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns.

We and our advertising partners may use:

• Facebook Pixel (for retargeting and conversion tracking)
• Google Ads (for advertising and remarketing)
• Third-party ad networks (for targeted advertising)

3. Other Tracking Technologies

3.1 Web Beacons and Pixels

Web beacons (also known as pixel tags or clear GIFs) are tiny graphics with unique identifiers that track user activity. We may use web beacons in emails to understand whether messages have been opened and links have been clicked.

3.2 Local Storage

Local storage allows websites to store data locally in your browser. We use local storage to save preferences, cache data, and improve performance. Unlike cookies, local storage data is not automatically transmitted to our servers.

3.3 Mobile Identifiers

Our mobile applications may use mobile advertising identifiers (such as Apple's IDFA or Google's Advertising ID) to provide personalized content and track app usage.

4. Third-Party Cookies

Some cookies on our Service are set by third-party services that appear on our pages. We do not control these third-party cookies and recommend reviewing the privacy policies of these third parties

• Google Privacy Policy
• Facebook Privacy Policy
• Mixpanel Privacy Policy

5. How to Control Cookies

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

• View and delete existing cookies
• Block all cookies (third-party or all cookies)
• Delete cookies when you close your browser
• Receive notifications when cookies are set

Please note that blocking or deleting cookies may prevent you from using certain features of the Service.

5.2 Browser-Specific Instructions

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

5.3 Opt-Out Tools

You can opt out of targeted advertising by visiting:

• Digital Advertising Alliance Opt-Out
• Network Advertising Initiative Opt-Out
• European Interactive Digital Advertising Alliance

5.4 Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. We currently do not respond to DNT signals, as there is no industry standard for how websites should respond to such signals.

5.5 Mobile App Settings

You can control mobile advertising identifiers in your device settings:

• iOS: Settings → Privacy → Tracking → Allow Apps to Request to Track (toggle off)
• Android: Settings → Google → Ads → Opt out of Ads Personalization

6. Cookie Retention

The length of time cookies remain on your device varies:

• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain for a set period or until manually deleted

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on the Service and updating the "Last Updated" date.

8. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us at:

Email: support@leparfum.ai

Support: Visit our support page

For more information about how we handle your personal information, please see our Privacy Policy.